Showpad
- Motion Design
- 3D Animation
- 2D Animation
Showpad - Sizzle Reel 2026
To introduce Showpad's new visual identity, we were responsible for producing their launch video. A dynamic showcase of the brand's updated look and feel, brought to life for a global audience.
By embracing an iterative workflow and maintaining a close dialogue with the client, we navigated through evolving feedback and priorities. This way we ensured the final result remained true to both the creative vision and the strategic goals of the launch.
Enhancing the established
Unlike some of our previous projects, this production started with a clear defined brand and pre-existing storyboards. With earlier styleframes created in a different 3D software, our challenge at DOT4 was to faithfully recreate that visual language within our own Blender pipeline.
This required a careful balance between recreation and interpretation, ensuring consistency with the original vision while still adding a layer of refinement and depth that enhances the overall visual experience.
Building systems
A key component of the Showpad launch video was its use of 2D animated graphics. These elements, created in After Effects, needed to integrate seamlessly with our 3D scenes. By aligning composition, timing, and backgrounds, we ensured both worlds felt cohesive and part of a unified system.
This system was refined through the creation of custom materials for the 3D facets, using subtle animated noise to bring life to otherwise static surfaces, and adding a layer of dynamic energy to the overall composition.
The final result is a film that brings together multiple disciplines into one cohesive video, translating Showpad's new identity into a clear and engaging visual experience.
Credits
Client
- Showpad
Creative Direction
- Paul Vlachou
Production
- DOT4
Motion Graphics
- Kay Hilman
- Luc Wervenbos
- Boris Bouwmeester
- Ruben Weissenbach
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